УПРАВЛЕНИЕ ПРОЕКТАМИ В ОНЛАЙН ЖУРНАЛИСТИКЕ НА ПРИМЕРЕ САЙТА TENGRINEWS.KZ

Abstract

The article is devoted to the development of project management in the media.
Based on the study of the theory and practice of online journalism, open sources on the research
topic, analysis of Tengrinews.kz website projects and original research, it was possible to draw
conclusions about the use of project management in the media industry, classify successful and
unsuccessful projects of the object of study and develop recommendations for the use of
international and national standards for the effective implementation of online journalism
projects. The theoretical and methodological basis of the study was the general scientific
methods of cognition of reality, the method of comparative analysis, the method of structural
analysis and systematization of the material, the classification of models and types of media
projects. The developed recommendations are aimed at the effectiveness of online journalism
based on the implementation of PMBOK standards in project management. project quality
management and project team management.