НАУКОЕМКИЙ БИЗНЕС И ЦИФРОВЫЕ СМИ: ФАКТОРЫ ВЗАИМОДЕЙСТВИЯ

Abstract

The article examines the development of journalism education in the era of the Fourth Industrial
Revolution. It is noted that the digitalization of all spheres of society, including such a social institution as the
media, actualizes the issues of modernizing the training of journalists. The Faculty of Digital Transformations
of the International Information Technology University trains professionals of a new generation who are able
to effectively master new tools for working on new Internet platforms, with the necessary skills and abilities for
the production and broadcast of media content. IT technologies are being actively integrated into the education
of journalists, which is related to the humanities. A modern journalist needs to have the skills of programming,
computer graphics, database skills (data journalism), web design, digital photography, etc. At the same time,
mastering the latest media technologies should not replace the main purpose of the media in society - content,
as well as the analysis of events, fact-checking and the formation of the so-called national "agenda". Today,
social networks are the main transmitters of information, and it is not easy for the media to compete with them.
Therefore, the activities of the media are subject to tougher requirements for mobility, reliability, relevance and
intellectual content. The national media space of the Republic of Kazakhstan needs journalists who are not just
technically trained, but capable of creating competitive national content. The article notes the need to activate the
intellectual and creative component in the training of journalists.