VALUE-ORIENTED MANAGEMENT OF DIGITALIZATION IN HIGH-TECH PROJECTS

Abstract

As organizations increasingly embrace digitalization to enhance their
operations and competitiveness, high-tech projects play a pivotal role in driving
innovation and technological advancements. This paper explores the significance of
value-oriented management in the context of digitalization within high-tech projects.
The research focuses on understanding how organizations can effectively leverage
digital technologies to create value, mitigate risks, and optimize project outcomes.
The study employs a multidisciplinary approach, drawing on principles from project
management, technology management, and strategic management. It investigates the
integration of digital technologies, such as artificial intelligence, Internet of Things,
and data analytics, into high-tech projects and assesses their impact on project value
creation. Through a comprehensive review of literature, case studies, and interviews
with industry experts, the paper identifies key success factors and challenges associated with managing digitalization in high-tech projects. The concept of value-oriented
management is examined in depth, emphasizing the need for a holistic framework that
aligns project goals with organizational objectives. The paper introduces a model for
value assessment, encompassing both tangible and intangible aspects, to guide decisionmakers
in evaluating the effectiveness of digitalization efforts in high-tech projects.
Furthermore, the research explores the role of leadership, organizational culture,
and stakeholder engagement in fostering a value-oriented approach to digitalization.
It highlights the importance of creating a conducive environment that encourages
collaboration, innovation, and adaptability to navigate the dynamic landscape of hightech
projects. The findings of this study contribute to the theoretical understanding of
value-oriented management in the context of digitalization within high-tech projects.
Practical implications and recommendations are provided for project managers,
executives, and policymakers seeking to enhance the success of digital initiatives
in the high-tech sector. Ultimately, the paper aims to provide insights that can guide
organizations in maximizing the value derived from their digitalization efforts in the
rapidly evolving landscape of high-tech projects.