РАЗРАБОТКА СИСТЕМЫ ФОРМИРОВАНИЯ ПРОФИЛЯ КЛИЕНТА НА ОСНОВЕ BIGDATA С ИСПОЛЬЗОВАНИЕМ СЕМАНТИЧЕСКОГО АНАЛИЗА

Abstract

As business processes become more and more customer-centric, marketing and management relationships with customers are becoming extremely important, which deserves spe-cial attention given the globalization and growing competition in the market. At this stage, many questions arise. Who are the clients? And how to identify them? Currently what information needs to be collected about potential customers? What are the service levels now? The developer's goal is to read the  client’s mind and understand what he wants. This knowledge will become invaluable later when the data and information found are analyzed. Understanding of all goals and problems is an integral part of the success of a future project. This paper presents a data preprocessing method for data mining based on the concept of using techniques to analyze huge amounts of data and extract the useful information it contains to form a customer profile.