INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

DIGITAL BRANDING TOOLS FOR UNIVERSITIES: A SYSTEMATIC LITERATURE REVIEW

Authors

  • З.А. Орынбай Алматы Менеджмент Университет
  • А.М. Казыбаева PhD, қауымдастырылған профессор, Менеджмент мектебінің деканы, Алматы Менеджмент Университеті. ҚР, Алматы

DOI:

https://doi.org/10.54309/IJICT.2024.20.4.003

Keywords:

цифровой брендинг, университеты, маркетинговые стратегии, цифровые инструменты, образование.

Abstract

This article explores digital tools used for university branding. Through a systematic review of publications in Scopus and Web of Science databases, current trends and innovative methods were identified. The results highlight the effectiveness of digital marketing tools in enhancing university competitiveness. The study aims to develop effective digital branding strategies and their implementation.

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Published

2024-12-15

How to Cite

Орынбай, З., & А.М. Казыбаева. (2024). DIGITAL BRANDING TOOLS FOR UNIVERSITIES: A SYSTEMATIC LITERATURE REVIEW. INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES, 5(4), 35–45. https://doi.org/10.54309/IJICT.2024.20.4.003

Issue

Vol. 5 No. 4 (2024): МЕЖДУНАРОДНЫЙ ЖУРНАЛ ИНФОРМАЦИОННЫХ И КОММУНИКАЦИОННЫХ ТЕХНОЛОГИЙ

Section

ЦИФРОВЫЕ ТЕХНОЛОГИИ В РАЗВИТИИ СОЦИО-ЭКОНОМИЧЕСКИХ СИСТЕМ

License

Copyright (c) 2024 INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

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