INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Technological & Marketing trends

Authors

  • Bekbaeva A.E. International Information Technology University
  • Yessengeldy A.N. International Information Technology University
  • Omarov G.B. International Information Technology University

DOI:

https://doi.org/10.54309/IJICT.2020.1.1.052

Keywords:

technological trends, marketing trends, generation Z, millenials, IT, marketing

Abstract

The article discusses technological as well marketing trends that allow to predict the development in the world. The aim of the work is to analyze progress in IT, how important are Social Media, to analyze the impact of GENERATION Z for employment. The logical chain of global trends that are popular in the world, the leadership positions of millenials is investigated. The conclusion is made about the importance of post-millenials - The younger generation will soon become your main target audience. The use of trends and targeting should start now.

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Published

2021-07-23

How to Cite

Bekbaeva A.E., Yessengeldy A.N., & Omarov G.B. (2021). Technological & Marketing trends. INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES, 1(1). https://doi.org/10.54309/IJICT.2020.1.1.052

Issue

Vol. 1 No. 1 (2020): INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Section

DIGITAL TECHNOLOGIES IN ECONOMICS AND MANAGEMENT

License

https://creativecommons.org/licenses/by-nc-nd/3.0/deed.en