Использование инструментов проектного менеджмента для малого бизнеса – почему это важно для роста компании?

Abstract

This study focuses on the importance of using project management tools in small companies. For example, we use a company that provides online promotion services. The niche is highly competitive, and its customers have very specific needs and expectations. Data was collected
through interviews with marketing managers and project managers, as well as through a review of articles and methodological literature. The subject under discussion will be of interest to specialists in the field of online advertising in terms of organizing work on projects and increasing customer loyalty, gaining a competitive advantage.