INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Marketing technologies in the digital world

Authors

  • Sarsenbayeva A. International Information Technology University
  • Akylbayeva E. International Information Technology University
  • Omarov G.B. International Information Technology University

DOI:

https://doi.org/10.54309/IJICT.2020.1.1.061

Keywords:

innovation, information technology, marketing, trade

Abstract

The article presents the main concept of the impact of information technologies on the development of trade services. The main trends in the development of marketing activities in the trading service are identified. The directions of innovative development of marketing activities in the trading service are defined.

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Published

2021-07-27

How to Cite

Sarsenbayeva A., Akylbayeva E., & Omarov G.B. (2021). Marketing technologies in the digital world. INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES, 1(1). https://doi.org/10.54309/IJICT.2020.1.1.061

Issue

Vol. 1 No. 1 (2020): INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Section

DIGITAL TECHNOLOGIES IN ECONOMICS AND MANAGEMENT

License

https://creativecommons.org/licenses/by-nc-nd/3.0/deed.en

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