INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

RESEARCH OF THE RETARGETING PROCESSES OF THE COMPANY'S CLIENTS

Authors

  • Laura Alimzhanova
  • Kuralay Imanaliyeva
  • Leonid Kim

DOI:

https://doi.org/10.54309/IJICT.2022.9.1.006

Keywords:

retargeting, targeting, marketing, behavioral retargeting, search engine retargeting, website

Abstract

Every year the volume of marketing data is growing which facilitates the growth in the number of different marketing techniques to help specialists to implement effective advertising campaigns aimed at attracting consumers. The article discusses one of the marketing techniques such as retargeting, the use of which is considered in “Dogovor 24” LLP. The company website provides legal services and electronic document management. The article discusses retargeting and search retargeting and gives analysis the company's clientele.

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Published

2022-03-15

How to Cite

Alimzhanova, L., Imanaliyeva, K., & Kim, L. (2022). RESEARCH OF THE RETARGETING PROCESSES OF THE COMPANY’S CLIENTS. INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES, 3(1), 41–47. https://doi.org/10.54309/IJICT.2022.9.1.006

Issue

Vol. 3 No. 1 (2022): INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Section

SMART SYSTEMS

License

Copyright (c) 2022 International Journal of Information and Communication Technologies

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

https://creativecommons.org/licenses/by-nc-nd/3.0/deed.en