Online Generation Y Loyalty Programs
DOI:
https://doi.org/10.54309/IJICT.2020.1.1.060Keywords:
millennials, online loyalty software, mobile appsAbstract
The article reviews the characteristics of the millennial client when running a loyalty program. The characteristics of individual client groups and marketing moves for a given audience are highlighted and described. The data were collected through interviews with marketing managers and project managers, as well as a review of articles and methodological literature. The topic will be of interest to marketing and management specialists in order to analyze the needs of clients and gain a competitive advantage.
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https://creativecommons.org/licenses/by-nc-nd/3.0/deed.en