INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Online Generation Y Loyalty Programs

Authors

  • Nysanaliyeva A.E. International Information Technology University
  • Myrzakhan A.G. International Information Technology University
  • Omarov G.B. International Information Technology University

DOI:

https://doi.org/10.54309/IJICT.2020.1.1.060

Keywords:

millennials, online loyalty software, mobile apps

Abstract

The article reviews the characteristics of the millennial client when running a loyalty program. The characteristics of individual client groups and marketing moves for a given audience are highlighted and described. The data were collected through interviews with marketing managers and project managers, as well as a review of articles and methodological literature. The topic will be of interest to marketing and management specialists in order to analyze the needs of clients and gain a competitive advantage.

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Published

2021-07-23

How to Cite

Nysanaliyeva A.E., Myrzakhan A.G., & Omarov G.B. (2021). Online Generation Y Loyalty Programs. INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES, 1(1). https://doi.org/10.54309/IJICT.2020.1.1.060

Issue

Vol. 1 No. 1 (2020): INTERNATIONAL JOURNAL OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Section

DIGITAL TECHNOLOGIES IN ECONOMICS AND MANAGEMENT

License

https://creativecommons.org/licenses/by-nc-nd/3.0/deed.en

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